In one example, a California dealership spent just $700 on Snapchat filters during a local surfing contest that drew 200,000 views.
The hugely successful Denali line and an expanded collection of AT4 off-roaders are poised to soon make up about half of GMC's sales, and the brand could add a family of Hummer electric trucks.
LaFontaine Volkswagen of Dearborn's used-vehicle collection includes an assortment of lifted pickups to draw customers to the store and generate new sales.
Candidates for higher office this year need a fundamental understanding of the role the U.S. auto industry plays in the economic and political arenas.
The early response from dealers to the company's trading platform for used vehicles has been strong.